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red carpet






I have the attitude that they’re the best at what they do, and I’m the best at what I do. I’ve never been worried about the work.
— Diana Schmidtke


Diana Schmidtke has quickly become known as a force behind the men’s grooming revolution. Her portfolio has been shaped by her work with some of the most prestigious clients among the entertainment and beauty industries, spanning red carpet, editorial, film, and brand relations. Because of this, her artistry and knowledge of craft have been discovered and in demand by a global audience that seeks to embrace, understand, and converse over the handsome aesthetic.

Born in a small, rural farming town in Illinois, Diana fell in love with the beauty industry in her late teens and has fiercely pursued both hair and make-up expertise ever since so as to provide a complete and licensed approach to all projects. This professionalism has garnered her much praise within the men’s grooming industry, but it is her kind and easy demeanor that has paved her way to being celebrated as the “go-to” for men’s beauty. Her passion for a panoramic appreciation of her field drives her to create with her contemporary visionaries, work closely with today’s sterling, leading men, communicate tips, tricks, and other everyday techniques to worldwide audiences, and inspire, engage, and encourage the next generation of beauty industry leaders.

Diana’s innate ability to discuss beauty in a way that men, town or country, can understand, is what has sky-rocketed her reputation and career as one of the most sought after in men’s grooming.

Diana’s work is revered by publications such as Vman, Vanity Fair, Vogue, French Vogue, Esquire, Interview, GQ. Her photographic collaborations span the sets of Ellen Von Unwerth, Mark Seliger, Norman Jean Roy, Steven Klein and Annie Leibowitz. Her devoted clientele include George Clooney, Benecio Del Toro, Christian Bale, Ryan Gosling, Collin Farrell, Rob Pattinson, Chris Hemsworth, Liam Hemsworth, Seth Macfarlane, Johnny Knoxville, Jon Hamm and Matt Damon to name a few.



A Groomer Polishes the Looks of Male Celebrities 

She has tended to the floppy forelocks and five o’clock shadows of not just Mr. Hamm but Clint Eastwood, George Clooney, Jimmy Fallon, Viggo Mortensen and Chris Hemsworth, making sure they look like the best versions of themselves for magazine covers, press junkets and award shows.



The Business of Making Hollywood's Leading Men Look Good

Schmidtke’s own story feels like it’s straight from the pages of a movie script. Originally from rural Antioch, Illinois, she graduated high school early and began attending beauty school at Pivot Point Academy in Chicago. She made her way out to Los Angeles at 21 with $800 and the dream of working as a stylist in the entertainment industry.
— Fortune